Vp Product Marketing | Digital Banking Proposition & Growth
James Adams · Darmstadt, Hessen ·
Job DescriptionVP Product Marketing | Digital Banking Proposition & Growth\ NFrankfurt, Germany\ N A rapidly growing digital banking business is seeking a VP Product Marketing to help shape the next phase of its expansion within the German market.\ N Following ahighly successful product launch that has exceeded expectations, the organisation is continuing to invest heavily in customer growth, product innovation and market expansion.\ NThis is not a traditionalproduct marketing role.\ N The successful candidate will sit at the intersection of product, customer strategy, growth and marketing, helping influence how banking products are developed, positioned and adopted by different customer segments.\ N For someonewho understands digital banking, customer behaviour and product growth, this is an opportunity to play a highly visible role within one of Europe's most ambitious consumer banking propositions.\ N TheOpportunity\ NWorking within a highly cross-functional environment, you will collaborate closely with Product, Strategy, Analytics, CRM, Lifecycle Marketing and Campaign teams.\ N Your focus will be understanding customers, understanding products and ensuring the right propositions reach the right audiences through the right channels.\ N You'll helpdefine how products are positioned for different customer segments, identify opportunities to increase adoption and engagement, and ensure customer insights influence future product development.\ N The organisation combines the backing and stability of a global financial institution with the pace, ambition and customer focus of a modern digital banking business.\ N Responsibilities\ N Define customer propositions and product value propositions across a growing banking portfolio\ N Develop go-to-market strategies for new products, features and customer initiatives\ N Partner with Product teams to influence roadmaps through customer and market insights\ N Understand customer needs, motivations and behaviours across multiple audience segments\ N Identify adoption drivers, growth opportunities and customer trends through data and analytics\ N Collaborate with CRM, Lifecycle and Campaign teams to optimise customer journeys\ N Shape targeted acquisition, engagement and cross-sell strategies\ N Translate complex product capabilities into compelling customer propositions\ N Influence senior stakeholders across Product, Marketing, Analytics and Strategy functions\ N Act as the voice of thecustomer throughout the product lifecycle\ N
About You\ N Candidates may come from backgrounds including:\ N Product Marketing\ N Product Management Product Strategy\ N Customer Strategy Customer Experience\ N Customer Journey Management\ N Growth Marketing Lifecycle Marketing\ N CRM
\ NThe successful candidate will likely bring:\ N
Experience withindigital banking, consumer banking or fintech\ N Strong understanding ofthe German banking market\ N Experience developing customer propositions, product positioning or growth strategies\ N Strong commercial and analytical skills\ N Excellent stakeholder management capabilities\ N Experience operating within highly cross-functional organisations\ N Fluent English, German language skills advantageous\ N
Why Apply?\ N
Join a digital banking business that has significantly exceeded growth expectations\ N Influence both product development and customer growth strategy\ N Work at the intersection of Product, Customer Strategy, Growth and Marketing\ N Shape the future direction of a rapidly growing consumer banking proposition\ N Collaborate with high-performing teams across product, analytics, strategy and marketing\ N Significant scope for impact, visibility and career progression\ N
Thisis an opportunity for someone who understands products, customers and growth to play a pivotal role in the next chapter of an exciting digital banking success story.