Category Activator Snacks

Overview

In this role you will translate marketing strategy into in-store activation, driving brand visibility across retail channels for Ferrero's Chocolate Snacks. You will work with cross-functional teams to plan, execute, and measure activation initiatives and seasonal campaigns. You’ll coordinate POS materials and promotions with agencies and internal partners to ensure timely delivery and high-quality execution. This position offers exposure to shopper and trade marketing, with a focus on delivering engaging shopper experiences and strengthening consumer loyalty.

Retribuzione / Benefits

• base salary according to CCNL Industria Alimentare
• annual bonus target up to 5% of base salary
• benefits package reference in Careers with caring
• growth and development opportunities

Responsabilità

• Support the execution of Category Activation Plans across sales cycles
• Develop and implement in-store visibility and promotional activities aligned with brand guidelines
• Coordinate development and production of POS materials with creative and production agencies
• Manage activation budget: monitor costs, process purchase orders, track investments
• Coordinate promotional mechanics (out-of-shelf activations, contests, coupons) with Sales, Marketing, and Supply Chain
• Assist forecasting for sell-in and sell-out with POS materials and assortments
• Contribute to seasonal activations (Halloween, Carnival)
• Support development of Kinder Momenti Insieme promotional platform to boost shopper engagement and loyalty

Requisiti fondamentali

• Strong analytical and organizational skills
• Eagerness to develop project management skills in a dynamic, cross-functional environment
• Detail-oriented, proactive, able to manage multiple priorities with accuracy
• Comfortable collaborating with stakeholders and external agencies; strong communication and teamwork
• Positive attitude, willingness to learn, passion for bringing brands to life through in-store execution
• Hands-on, curious mindset focused on high-quality results
• strong communication
• teamwork
• proactivity
• budget management
• PO processing
• vendor coordination with agencies

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