CRM Manager B2C

Overview In this role you will design and optimize automated customer journeys to engage and retain 6 million users. You'll work with cross-functional teams in Growth & Marketing to align CRM initiatives with business goals, evolve campaigns from hands-on execution to strategy, and leverage AI to scale персонalization and outcomes.

You will drive lifecycle improvements, retention, and conversion across the product portfolio. This is a fast-paced, impact-focused opportunity in a leading fintech platform. Retribuzione / Benefits Health (private insurance for you and family) Stock Option Plan Relocation support Professional development programs Internal mobility Language courses Responsabilità Define and impact OKRs for CRM initiatives and design lifecycle strategies Build and run automated journeys across channels with segmentation and personalization Lead medium-complexity projects with Product Marketing, Product, Legal and Data Set and monitor KPIs, run A/B tests, and optimize based on performance data Continuously optimize processes, monitor competitors, and propose enhancements Explore AI-driven approaches to improve efficiency, segmentation and ideation Ensure compliance and translate requirements into actionable CRM solutions Requisiti fondamentali Bachelor in Marketing ≈5 years of hands-on CRM campaign design, management and optimization including automated journeys Fintech, banking or insurance background preferred; large-scale digital B2C experience also welcome Strong experience with CRM and marketing automation platforms; Braze knowledge a plus Analytical mindset with independent data-driven decision making Stakeholder management and ability to translate requirements into solutions Organizational and autonomous work style Proactive, adaptable and creative for campaign content and AI-driven ideas teamwork problem-solving proactivity CRM platforms and marketing automation segmentation and personalization A/B testing and analytics

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