Demand Acceleration Senior Analyst - SodaStream - South Europe Cluster - Italy - H/F

ph3SodaStream, a PepsiCo company /h3 pAt SodaStream, we don’t just work – we create, innovate, and make things sparkle! /p h3Overview /h3 pAs leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success.

Every day is an opportunity to reinvent how people enjoy their beverages. /p pAs part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth. /p pWe foster a collaborative, agile, and high-performing environment, driven by optimism, energy, initiative, and excellence in execution – while actively contributing to reducing single-use plastic. /p pWe value people who take ownership, move fast, challenge the status quo, and turn ideas into action. /p pAs we accelerate our commercial transformation across the South Europe cluster (France, Italy, Spain, Portugal), we are seeking a Demand Acceleration (DX) Senior Analyst to lead and deliver best‑in‑class commercial execution. /p pReporting to the Head of Commercial eCommerce South Europe Cluster, this is a high‑impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, delivering best‑in‑class Perfect Store execution standards, and driving sustainable growth across channels – with a strong focus on Specialists, Traditional, and Premium Brick Mortar channels. /p pYou will play a critical role in embedding data‑driven decision‑making, strengthening customer engagement, and deploying best‑in‑class execution standards across markets. /p pBased in Padova (Italy), the role operates in a multi‑country, matrix environment, requiring strong autonomy and the ability to define and structure strategies in an evolving organization. /p h3Responsibilities /h3 bDemand Acceleration Growth Strategy /b ul liLead the development and execution of channel‑specific demand acceleration strategies across South Europe /li liIdentify and unlock Shopper Value Offer growth opportunities, translating them into actionable execution standards /li liLeverage advanced analytics and data (e.g., Most Valuable Stores, store clustering) to enable precision targeting /li liDevelop category leadership initiatives and compelling selling stories to strengthen customer collaboration (World Class Customer Engagement program – WCCE) /li /ul bPerfect Store Commercial Excellence /b ul liDefine and implement Perfect Store (PICOS) execution standards across physical and digital retail environments /li liEnsure best‑in‑class execution on visibility, availability, and conversion /li liDrive continuous improvement through KPI tracking and performance analysis /li liIdentify performance gaps and implement corrective action plans /li /ul bCustomer Channel Development /b ul liOwn the South Europe category leadership agenda across all channels /li liPartner closely with Sales to elevate strategic customer relationships and unlock Joint Business Plans (JBPs) /li liDrive channel‑specific strategies tailored to both offline and online environments /li /ul bCross‑Functional Leadership /b ul liPartner closely with Sales, Trade Marketing, and RGM to align priorities and execution /li liCollaborate with global DX teams and the broader DX community to share and scale best practices /li liLead and influence cross‑functional teams to deliver integrated commercial solutions /li liFoster a culture of agility, innovation, and data‑driven decision‑making /li /ul h3Qualifications /h3 bKey Capabilities Experience /b ul liProven experience in commercial strategy, demand generation, or category management /li liStrong track record in FMCG or consumer goods, ideally in a multi‑market environment /li liDeep expertise in Perfect Store and retail execution excellence /li /ul bTechnical Skills /b ul liStrong experience leveraging data analytics and shopper insights to drive growth /li liAdvanced analytical skills; Power BI is required /li liExperience in business case building, KPI tracking, and performance analysis /li liStrong commercial acumen /li /ul bDifferentiating Competencies /b ul liAbility to influence stakeholders across functions, levels, and geographies without direct authority /li liStrong relationship‑building capabilities internally and with key retail partners /li liHigh level of autonomy and ownership, especially in a remote management setup /li liAbility to operate in ambiguity and define strategy in a new environment /li liBalance of strategic thinking and hands‑on execution /li liCollaborative and entrepreneurial mindset /li /ul bLanguages /b ul liEnglish mandatory /li liItalian fluency required /li liFrench or Spanish is a plus /li /ul bMobility /b ul liAvailability to travel up to 10% /li /ul bKey Challenges / Role Complexity /b ul liNew role requiring structuring and building demand acceleration strategy from the ground up /li liHigh level of ambiguity requiring strong strategic thinking and clarity /li liNeed to influence senior stakeholders and drive change management across markets /li liOperating in a multi‑country cluster (4 markets) with different maturity levels /li liRemote reporting line, requiring strong autonomy and ownership /li /ul /p

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