National Field Sales Manager (Route To Market)
Ferrero · Cuneo, Piemonte ·
About the Role In this role, you are the lead the national sales strategy and execution for Ferrero Ithemba's portfolio to achieve ambitious volume, revenue, market share, and profitability targets. You are responsible for dirving end-to-end sales performance across all channels (modern trade, general trade/independent retail, wholesale, convenience, e-commerce, and impulse) by effectively managing internal teams and closely collaborating with outsourced sales and merchandising agencies.
Reporting to the country sales manager and trade marketing manager (matrix structure), you ensure perfect store execution, strong distributor relationships, and alignment with Ferrero's premium brand positioning in a competitive confectionery/FMCG market.
About the Role In this role, you are the lead the national sales strategy and execution for Ferrero Ithemba's portfolio to achieve ambitious volume, revenue, market share, and profitability targets. You are responsible for dirving end-to-end sales performance across all channels (modern trade, general trade/independent retail, wholesale, convenience, e-commerce, and impulse) by effectively managing internal teams and closely collaborating with outsourced sales and merchandising agencies.
Reporting to the country sales manager and trade marketing manager (matrix structure), you ensure perfect store execution, strong distributor relationships, and alignment with Ferrero's premium brand positioning in a competitive confectionery/FMCG market.
Main Responsibilities Strategic Sales Leadership And Planning Develop and implement the national sales strategy, annual business plan in alignment with company objectives, seasonal peaks and market dynamics. Set and achieve national sales targets (volume, value, distribution, visibility) by channel, region, and customer.
Lead forecasting, budgeting (P analyse data to identify trends, opportunities, areas for improvement. Collaborate with marketing and operations teams to ensure alignment on promotions, product launches, customer needs. Collaborate with key accounts to integrate regional strategies, ensuring consistency in branding, promotions.
Conduct regular performance reviews, provide coaching on sales techniques, product knowledge, customer engagement, and address any skill gaps through training programs. Build and maintain strong relationships with customers Ensure product availability and distribution, managing stock levels, shelf space, and point-of-sale materials.
Identify and pursue new business opportunities. Escalate insights on market challenges to senior management for strategic adjustments. Manage budgets for the area, including promotional spending, travel, and team incentives, while optimizing costs without compromising results.
Reporting and Administration Submit sales reports/market analysis with data informed insights regularly reporting to senior management Maintain accurate records of customer visits, orders, stock levels. Manage trade spend and promotional budgets About You Requirements additional local languages advantageous.
Willingness to travel nationally (up to 40–50%). What We Offer Annual performance based bonus Continuous Learning and development Flexible working (subject to probation outcome) Favourable leave conditions Careers with caring built in - discover our benefits here.
About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com. DE