Senior Performance Marketing Lead - Lead Gen & Analytics
Culligan Italiana S.p.A. · Bologna, Emilia-Romagna ·
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Culligan Italiana S.p.A. is seeking a Senior Performance Marketing Specialist to lead and optimize our digital campaigns across Google Ads, Meta, and LinkedIn. You will drive lead generation performance, manage campaign structures, and optimize CPL, MQLs and conversion rates to support growth.
You will collaborate with Brand, Sales and Global teams, implement tracking via GTM, GA4 and Salesforce, ensure data quality, build Power BI reports, and contribute to full-funnel initiatives while
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