Social & Editorial Content Strategist

Overview

As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You’ll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority. This role offers a chance to scale our editorial engine and impact global wellness conversations.

Retribuzione / Benefits

• salary range 50,000–80,000 EUR (gross)
• growth and wellbeing culture
• equal opportunities employer

Responsabilità

• Editorial trend scouting and concepting to bridge science and culture
• Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video)
• Format and platform execution for Instagram and LinkedIn with native English writing
• Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design)
• Collaborate with social, content, PR teams and agency to produce brand-consistent assets
• Editorial calendar management: plan and deliver weekly ready-to-publish content
• Monitor performance and audience sentiment to optimize hooks, pacing, and distribution strategies

Requisiti fondamentali

• 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media
• Fluent English writing with distinct, credible voice balancing science and aspirational tone
• Proven ability to grow engaged audiences on Instagram and LinkedIn
• Interest in wellness science, longevity, mental wellbeing, and connected fitness tech
• Autonomous and agile with strong project management from brief to delivery
• strong writing and editorial taste
• cross-functional collaboration
• proactive and autonomous work style
• Instagram carousels and visual edutainment
• LinkedIn B2B/content leadership
• short-form video concepts

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