TikTok Shop - Home and Living Key Account Manager
TikTok ·
Discover a career that energizes and excites you every day. @2026 TikTok Global Operations TikTok Shop - Home and Living Key Account Manager Employment Type: Regular Job Code: A240163 Responsibilities We are hiring an entrepreneurial, commercially driven Key Account Manager to win and grow the most important Home and Living brands on TikTok Shop in Italy and across the EU.
This is an individual contributor role with a clear dual mandate: the primary focus is acquiring major accounts — signing category-defining Home and Living brands, large established sellers, and strategic merchants that are not yet on TikTok Shop or are under-scaled.
A substantial part of the role is dedicated to incubation and long‑term growth — owning these accounts on an ongoing basis, driving sustained growth, and scaling successful partners into additional EU markets. You will operate as a senior commercial owner: opening doors at C‑suite and VP level, closing partnerships end-to-end, and then continuing to drive those accounts to scale through content, creator, and campaign activation.
You must be credible in a boardroom, eager in a pipeline review, and comfortable navigating complex brand organisations that span multiple markets and nationalities. Role you carry the deal. Engage C-suite, and Director-level stakeholders at target brands — Heads of E-Commerce, Digital Directors, Country GMs, DTC leads — and position TikTok Shop as a strategic, must-win channel, not a tactical experiment.
Navigate complex, multi‑market brand organisations — align local market teams, EU HQ, regional commercial leads, and category directors around a single partnership vision. Many of these brands have decision‑making split across countries; you must map and unblock that.
Develop and execute tailored acquisition pitches — category analysis, opportunity sizing, competitive positioning, joint business plans, and commercial terms that are compelling to senior decision-makers. Partner cross‑functionally with category, campaigns, creator, operations, logistics, product, and policy teams to remove friction and accelerate time-to-first-sale for newly signed accounts.
Drive participation in major commercial moments — product launches, seasonal campaigns, tent‑pole shopping events — ensuring newly acquired accounts activate with impact, not with a trickle. Incubation we need a hunter. Experience engaging senior stakeholders — C-suite, Director-level — and closing deals that require aligning multiple decision-makers across complex organisations.
Strong commercial acumen — you can size an opportunity, build a business case, negotiate terms, and drive measurable outcomes using data. Understanding of social commerce, content-led commerce, creator ecosystems, livestreaming, and short-video formats — or demonstrated ability to get up to speed fast in a new digital commerce model.
Fluency in Italian is required to facilitate collaboration with Italian stakeholders Ability to thrive in ambiguity, matrixed environment where you are expected to figure things out and drive results without a playbook handed to you.
Preferred Qualifications- Existing network in the European Home and Living industry — brands, retailers, distributors, marketplace merchants, or agency relationships that can accelerate acquisition. Deep knowledge of the European Home and Living e-commerce landscape — consumer trends, category dynamics, digital commerce evolution, competitive positioning.
Experience owning senior account relationships across multiple European markets, including working with both local market teams and EU/regional HQ stakeholders. Prior experience in marketplace, platform, or social commerce roles where you carried a number and closed named-account deals.
Eager to win, growth-driven, commercially minded, and results-oriented. Collaborative, open to change, fast learner with sound judgment and structured thinking. Job Information The initial gross annual salary for this position in the selected city is EUR 43200, paid pursuant to and inclusive of any relevant provisions of law and the National Collective Labour Agreement for employees of the Commercial Sector negotiated by Confcommercio.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment.
Learn more about our benefits here . These benefits are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless. Join us. Diversity