Web Content Specialist

Overview

As Web Content Specialist, you will manage and optimize Orient Express Trains & Hotels Italy websites, ensuring brand-consistent content and optimal user experience. You’ll publish and curate multilingual content, work hands-on with CMSs, and support SEO and performance improvements. Collaborating with Marketing, Brand, IT and agencies, you’ll help turn the website into a powerful communication, discovery and conversion platform. Your autonomy and technical skills will drive site quality, visibility and user journeys.

Responsabilità

• Publish, update and quality-check content across WordPress, Drupal and other CMS platforms
• Coordinate creation and updates of pages, landing pages, offers and multilingual content
• Manage digital assets (images, videos, documents) within CMS and media libraries
• Support SEO, GEO and content optimization (metadata, internal links, page structure, search visibility)
• Contribute to content optimization for search engines, AI search, answer engines and generative platforms
• Analyze website performance and contribute to CRO and UX initiatives
• Define and implement A/B testing and other conversion rate optimization initiatives
• Support website development through requirements gathering, ticket management, testing, troubleshooting and coordinating new functionalities, plugins and integrations
• Manage first-level troubleshooting activities

Requisiti fondamentali

• 3-5 years of experience in web content management or digital content operations
• Hands-on experience with WordPress and Drupal
• Knowledge of on-page and technical SEO, CRO and UX principles
• Familiarity with GA4, Google Search Console and web analytics tools
• Basic knowledge of HTML and CSS
• Experience managing tickets, testing, bugs and releases
• Excellent command of English
• Strong attention to detail, autonomy and stakeholder management skills
• autonomy
• stakeholder management
• attention to detail
• WordPress
• Drupal
• SEO

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