Associate Director, Media Planning
Zeta Global · London, England ·
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently.
Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A.
Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to . THE ROLE AsAssociate Director Media Planningyoulllead the development of strategic media plans and RFP/RFI responses partnering closely with sales and cross-functional teams to deliver thoughtful KPI-driven proposals.
This role willbe part of the EMEA Activation team supporting the UK based programmatic sales organisation. This role is designed for an experienced media planner who can translate client goals into clear actionable recommendations and communicate confidently with internal a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company.
WHAT YOULL DO Lead thedevelopmentofstrategicmedia plans and proposals that support new business and account growth Own the end-to-end planning process for RFPs and proactive proposals ensuring accuracy clarity and on-time delivery Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve Guide campaign design acrosschannelsincluding display video social email streaming audioCTVand DOOH Translate campaign goals into specific audience inventory and targeting recommendations using internal and third-party data Act as a subject-matter expert on products solutions and mediacapabilitiesfor sales and internal partners Collaborateclosely with sales analyticspartnershipssupplyand other teams to ensure alignment on goals timelines and deliverables Capture and share market and client feedback to inform planning approaches and product improvements Help build andmaintainproposal templates reference materialsand best practices Continuously improve proposal quality workflows and planning processes to increase efficiency and consistency WHO YOU ARE An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs budgets and timelines Highly detail-oriented and accountable with the ability to manage work independently and meet tight deadlines A clear proactive communicator who keeps stakeholders aligned and informed Collaborative by nature and comfortable working cross-functionally with sales analytics strategy and product teams Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process Adaptable and comfortable navigating changing requirements without sacrificing quality Organised and effective at managing multiple priorities in a fast-paced environment Curious about advertising trends and motivated by using data and insights to drive better outcomes WHAT YOULL NEED Minimum 5years of experience in digital media planning strategy or online advertising Strong understanding of digital ad metricsFX ratesbenchmarksanalysis and pricing models (CPM CPC CPA) Experience planning across multiple advertising categories and using data to inform recommendations Advanced working knowledge of Excel and PowerPoint Ability to work independently while contributing to a collaborative team environment Benefits and Perks: Excellent medical dental and vision coverage PEOPLE CULTURE AT ZETA Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS! Experience: Director Employment Type : Full Time Experience: years Vacancy: 1