Business Development Executive

Pickfords is an iconic British brand, moving excellence is our passion and we have been relocating families and businesses locally and across the world for over 350 years. We are seeking a highly motivated and results-driven Business Development Executive to target and engage prospects within the workplace change sector.

This role is focused on generating qualified appointments and Microsoft Teams meetings for a high-performing sales team of five. You will be provided with a curated prospect pool of companies with upcoming workplace change projects.

Your primary responsibility will be to design and execute structured outreach campaigns using the Apollo.io CRM platform to convert prospects into booked meetings. This is an ideal opportunity for a proactive B2B sales professional who thrives in a fast-paced, target-driven environment.

Key Responsibilities

Build, manage, and execute outbound sales campaigns using Apollo.io Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone) Develop compelling sales scripts, messaging, and value propositions tailored to workplace change projects Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders) Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team Maintain accurate CRM records and activity tracking within Apollo.io Conduct timely and structured follow-ups to maximise conversion rates Collaborate with the sales team to refine messaging and improve campaign effectiveness Consistently meet or exceed appointment-setting and KPI targets Create content to be shared via Linked In and email marketing e.g case studies and news Candidate

Requirements

Essential

Minimum 2 years’ formal B2B sales experience, ideally selling business services by telephone. Proven hands-on experience using Apollo.io for campaign setup, outreach, and reporting Demonstrable success in outbound prospecting and appointment setting Self-motivated, organised, and target-driven Excellent written and verbal communication skills Strong ability to create persuasive sales scripts and personalised outreach messages Confident engaging senior stakeholders and decision-makers

Desirable

Experience selling into workplace change, facilities management, property, or transformation projects Experience working alongside a multi-person sales team Familiarity with LinkedIn Sales Navigator or similar tools Flair for social media, content and email marketing Personable Attributes: Proactive and resilient Commercially aware with strong business acumen Detail-oriented with excellent follow-through Comfortable working independently while contributing to team success Curious and research-driven when approaching prospects ...

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