Chinese Speaking Digital Marketing Manager
ABL Recruitment ·
TITLE: Chinese Speaking Digital Marketing ManagerLOCATION: London, United Kingdom (Canary Wharf Office)JOB TYPE: Permanent (Hybrid – 2 days in office)CONTRACT TYPE: PermanentSECTOR: FMCG / Consumer BrandSALARY: 45,000-55,000 + annual bonus (negotiable)LANGUAGE REQUIRED: Fluent English (Essential); Mandarin or Cantonese (Strong Requirement)ADDITIONAL LANGUAGES: German, French, Dutch, or Polish (Advantageous)About the RoleThis is an exciting opportunity for an experienced Digital Marketing Manager to join a growing international FMCG brand and lead digital strategy across the UK and European markets.
This is a hands-on, commercially driven role, combining strategic leadership with execution across performance marketing, social media, influencer marketing, and eCommerce. The successful candidate will take ownership of end-to-end digital marketing strategy, managing budgets, driving growth, and delivering measurable business outcomes across multiple channels.
Key ResponsibilitiesDigital Strategy & GrowthDevelop and run comprehensive digital marketing strategies aligned with business objectivesDefine channel mix across paid media, social, influencer, CRM, and eCommerceIdentify new growth opportunities across UK and European marketsCampaign Management & PerformancePlan, run, and improve multi-channel digital campaignsMonitor performance metrics (ROAS, CPA, conversion, engagement)Drive continuous improvement through data-led insightsBudget & Commercial ManagementManage and allocate digital marketing budgets across channels and marketsEnsure strong ROI and alignment with commercial targetsDeliver performance reporting and strategic recommendationsSocial Media & Influencer MarketingOwn social media strategy across key platforms (e.g.
Instagram, TikTok, YouTube)Lead influencer and creator partnerships from strategy to executionDrive brand engagement and audience growtheCommerce & CRMSupport D2C and eCommerce growth through targeted campaignsOversee CRM strategies including email, lifecycle marketing, and segmentationImprove customer acquisition, retention, and lifetime valueTeam & Stakeholder ManagementLead and develop the digital marketing teamCollaborate with internal stakeholders and external agenciesEnsure consistent delivery across multiple marketsInnovation & Market TrendsStay up to date with digital trends, platforms, and AI marketing toolsImplement new technologies to enhance campaign effectivenessSkills & Experience RequiredEssential Requirements6+ years' experience in digital marketing, with team management exposureExperienced in managing multi-channel campaigns and delivering measurable ROIStrong experience across paid media, social, influencer marketing, and eCommerceExperience working across international or multi-market campaignsFluent English (written and spoken)Mandarin or Cantonese language skills (strongly preferred)Preferred ExperienceExperience within FMCG, consumer goods, or busy industriesFamiliarity with Chinese digital platforms (e.g.
WeChat, Douyin, Xiaohongshu)Additional European language skills (German, French, Dutch, or Polish)Experience in D2C or performance-led growth marketingWhat's on Offer45k -55k annual salary + bonus structureOpportunity to lead digital strategy across international marketsHigh-impact role with strong ownership and autonomyCooperative and busy working environmentLong-term career development opportunities