Content Research & Activation Analyst
Bloomberg · London, England ·
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Overview
In this role you maximize the reach and impact of Bloomberg’s in-house research by blending content activation, audience analysis, and experimentation. You will translate market insights into engaging content across formats, work with analysts to shape ideas, and test new distribution approaches at scale. You’ll explore AI, search, and evolving Bloomberg experiences to surface and promote research to professional audiences. This role sits at the intersection of research, content strategy, and distribution, driving measurable impact.
Responsibilities
- Turn research into timely content across earnings, macro events, sectors, and market themes in multiple formats
- Analyze audience behavior and engagement to understand who consumes research and what resonates
- Explore AI, search, ASKB, and Bloomberg experiences to transform how research is surfaced and consumed
- Partner with Bloomberg Intelligence analysts to translate complex research into clear, engaging content
- Contribute to new content and product development initiatives by linking research, client behavior, and distribution opportunities
- Manage content priorities and execution across teams with focus on speed, relevance, and impact
Key requirements
- Strong understanding of financial markets, research, content, technology, and AI
- Analytical mindset and curiosity about audience behavior and content discovery
- Ability to translate complex research into clear content for professional audiences
- Comfort working with data and engagement signals to inform decisions
- Strong writing, communication, and organizational skills with multi-team prioritization
- Hands-on, collaborative approach with agility to experiment with new formats and technologies
- strong written and verbal communication
- collaborative teamwork
- curiosity and adaptability
- data analysis
- engagement signal interpretation
- AI, search, and emerging content discovery technologies
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