Creative Lead

Vacancy InformationWe have a fantastic opportunity for a Creative Lead to join our Customer team here at Greggs. You'll lead the development of creative ideas and campaigns that drive sales, build brand fame and strengthen Greggs' position as one of the UK's most loved brands.

Combining strategic thinking with outstanding creative judgement, you'll create distinctive work that captures attention, connects with customers and delivers real commercial impact. Leading a small in-house team, you'll shape creative output across a wide range of customer touchpoints, from major campaigns and product launches to everyday customer communications.

Working closely with teams across Marketing, PR, Digital and Customer, you'll champion creativity across the wider function, ensuring every idea works harder for our customers, our brand and our business. We can offer you: Management Bonus Scheme which is worth up to 17.5% of your salaryPension scheme with matching employer contributions up to 7%Company car or car allowanceColleague discount, up to 50% off our own-produced productsProfit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating dayThe opportunity to purchase additional annual leave twice a yearColleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted ratePrivate Medical Insurance which is free for you and subsidised for your dependantsIncome Protection should you become unable to work due to long-term sicknessDeath in service benefit which provides a lump-sum payment equal to 4 times your year's salaryVirtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your familyEmployee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal supportSavings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offersCareer progression and learning and development opportunitiesA company who cares about our communities; the environment and being a better business!

Click here to read about The Greggs PledgeColleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one anotherAbout the roleThis is a full-time role, however flexibility in this will be consideredWe know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their roleThe base location for this role is Greggs House, Newcastle Upon Tyne, NE12 8BUWhat you'll doCreate campaigns that get people talkingDevelop creative strategies and campaign ideas that drive sales, build brand fame and support our wider business objectivesTurn customer insight, products and trading opportunities into distinctive campaigns that capture attention and spark conversationCreate integrated ideas that work seamlessly across our shops, digital channels, PR, social media and customer communicationsChallenge convention and ways of thinking to maximise both creative and commercial impactSet the standard for creative excellenceTake a hands-on approach to developing creative ideas and content, bringing concepts to life as well as directing the work of othersLead and develop our in-house creative team, setting high standards and creating an environment where great ideas can thriveBuild and manage a network of external creative partners and freelancers, ensuring we have the right expertise when we need itEmbrace new technologies and creative tools to explore ideas, improve efficiency and enhance the quality of our workShape and strengthen the Greggs brandBuild distinctive creative assets that make Greggs instantly recognisable across every customer touchpointChampion high standards of creative excellence, ensuring every execution is on-brand, consistent and impactfulBalance long-term brand building with short-term trading priorities, helping us strengthen both brand affinity and commercial performanceContinuously evolve our creative approach, challenging convention and pushing the brand beyond customer expectationsChampion creativity across the businessPartner with teams across PR, Social, Brand, CRM and Digital to uncover opportunities that capture customer attention and drive engagementChallenge conventional thinking and help transform customer insights, product news and trading priorities into compelling stories, campaigns and experiencesCoach and influence colleagues to strengthen creative thinking, storytelling and innovation across the wider Customer teamFoster a culture where experimentation, curiosity and bold ideas are encouraged, helping Greggs remain distinctive, relevant and memorableDeliver creativity that drives results Use customer insight, market data and business priorities to create work that delivers measurable impact for both the brand and the businessBalance creative ambition with commercial effectiveness, ensuring campaigns drive awareness, engagement, loyalty and salesChampion a test-and-learn approach, using performance insights and experimentation to continually improve creative outputWork closely with teams across Brand, CRM, Loyalty, Digital and Insight to understand what drives customer behaviour and shape more effective creative solutionsLead and develop a high-performing creative teamLead, inspire and develop a high-performing creative team, creating an environment where great ideas and exceptional work can thriveCreate a culture of collaboration, accountability and continuous improvement, setting high standards and encouraging creative excellenceBuild strong relationships across the business and with external partners, positioning the creative team as trusted and commercially-minded collaboratorsChampion new tools, technologies and ways of working that enhance creative output, improve efficiency and support future growthAbout youYou will fit right into this role if you: Have a proven track record of developing standout creative campaigns that drive measurable commercial results and build brand fameAre an exceptional creative thinker who can turn customer insight, products and business challenges into simple, compelling ideas that people notice, talk about and rememberCan move seamlessly between strategic thinking and hands-on execution, bringing ideas to life as well as shaping the work of othersHave significant senior creative experience gained within a consumer-facing brand, agency or in-house environmentHave a deep understanding of brand building and customer communications, with experience developing integrated campaigns across multiple channelsAre a confident storyteller and influencer, able to present ideas, challenge thinking and build support amongst senior stakeholdersHave experience leading, coaching and developing high-performing creative teams, creating an environment where great work can thriveCombine creative ambition with strong commercial awareness, always keeping customer and business outcomes front of mindAre naturally curious, culturally aware and energised by spotting opportunities that help brands stay relevant and distinctiveHave a strong portfolio that demonstrates creative excellence, leadership capability and commercial impactIt would be great if you also have...

Experience working within retail, hospitality, FMCG or another high-volume consumer environmentExperience establishing or scaling an in-house creative functionExperience working in a loyalty, CRM or digital-first marketing environmentExperience managing external agencies and creative partnersAn understanding of AI-enabled creative tools and workflowsA degree or professional qualification in a relevant creative, design, communications or marketing disciplineAbout GreggsHere at Greggs, we love what we do, and we have fun!

What makes us so special is out culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work.

You can read more about us here: Greggs Careers | About Greggs. Salary Circa 70,000 per annum, depending on experience Frequency Annual Job Reference greggs/TP/22876/65416 Contract Type Permanent Contract Details Monday to Friday, however some flexibility may be required depending on business needs Contract Hours Full time Closing Date 22 November, 2026 Job Category Head Office Business Unit Customer Location Newcastle upon Tyne, United Kingdom Posted on 6 November, 2026

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