Creative Performance Strategist
Major Players | B Corp · London, England ·
Job Title: Creative Performance Strategist @ Science-Led Consumer Health Brand Location: London (Hybrid) Job Type: Full-Time, Permanent Salary: £45,000 - £55,000 A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.
The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey.
This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles and concepts that drive real results, not just creative for creative's sake.
Key Responsibilities Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners) Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction Lead creative development end-to-end: concepting, scripting, briefing, iterating Partner closely with growth, design and wider marketing teams to align creative output with performance goals Stay close to platform trends and competitor activity to keep creative fresh and effective Skills