Creative Strategist
Pivotal London ·
Creative Strategist – Paid Ads Salary: Competitive + Performance Bonus Remote-first (MUST BE UK BASED AND HAVE FULL RTW) Our client is the UK's fastest-growing vitamin brand — scaling rapidly across Amazon, D2C, and retail, with a community of over 1.5 million health-conscious consumers and a clear strategic path to becoming a generational wellness brand.
The opportunity Own the entire creative strategy for paid media — Meta, TikTok, Google, and Amazon — from first concept to final optimisation Join at a genuine inflection point: the brand has momentum, but the creative function is yours to shape from the ground up A remote-first culture with flexible hours, a learning and development budget, and performance-based bonus Work at the intersection of creative and performance — this role demands both, and rewards both equally Responsibilities Lead creative strategy across paid channels — ideating concepts, writing scripts, and overseeing production end-to-end Brief and manage freelancers, designers, and video editors to deliver assets on time and on brand Implement a rigorous testing programme to identify top-performing creatives and optimise messaging by audience and channel Analyse creative performance metrics and translate findings into clear, actionable recommendations for future campaigns Present insights to stakeholders and maintain a tight feedback loop between creative and performance teams Your profile 3+ years in a creative advertising role, ideally within DTC, a start-up, or a performance-focused creative agency OR in a copy writing role where you are writing for paid social ads.
Strong copywriting skills with a portfolio of high-performing ads to back them up Systematic approach to creating a repeatable and scaleable process for coming up with personas, hooks and formats. Data-led mindset: comfortable with A/B testing and turning performance data into creative decisions An ownership mentality — you drive projects forward independently and hold yourself to a high standard How to apply To apply for this outstanding opportunity, please apply here on LinkedIn Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.