CRM Strategy Lead

Job Title: Customer Strategy Lead Location: Chertsey, UK (Hybrid) Contract Type: Contract till Dec 2027

About the Role

Customer Strategy Lead Location: Chertsey, Surrey (Hybrid)

About the Role

We are partnering with a globally recognized leader in electronics to find a Customer Strategy Lead. In this role, you will lead the direct-to-consumer (D2C) European Customer Strategy across owned and paid channels to deliver premium, personalized experiences across a multi-touchpoint ecosystem.

You will be accountable for driving customer growth, increasing customer lifetime value (CLV), and optimizing retention and engagement programs.

Key Responsibilities

Initiate and deliver a customer-centric European Customer Strategy and roadmap across owned and paid channels. Build business cases to drive investment in new innovations using MarTech capabilities. Develop audience strategies for flagship campaigns to drive incremental revenue opportunities.

Act as the primary point of contact for global headquarters and European subsidiaries regarding customer initiatives. Manage a multi-vendor framework, including specialized delivery partners and partner agencies. What We Need: 10+ years of experience in Customer and Digital Marketing within data-driven organizations.

Deep expertise in Integrated Campaign Management tools, specifically Adobe Marketing Cloud (Adobe Campaign, Adobe Experience Platform, Adobe Target, & Adobe Audience Manager). Proven track record of implementing European-wide, multi-touchpoint marketing plans across digital channels.

Strong analytical skills to translate data and insights into actionable growth strategies. Experience leading virtual teams and driving significant business transformation in complex environments.

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