Customer Activation Manager
Vinarchy · East Kilbride, Scotland ·
About Us Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category. About the role The Customer Activation Manager will play a crucial role in supporting the European Marketing team, in the development, implementation and review of trade marketing plans for UK Grocery Channel customers.
This is a fantastic development opportunity within the world of shopper marketing, where you will have direct relationships with some of the UK's biggest grocery channels. Reporting into the Senior Customer Marketing Manager, you will play an integral role in supporting customer activation in the 'South' whilst gaining exposure across various other teams and operations.
Key Responsibilities Provide day-to-day Customer Marketing support for your channel (internal & external). Owning the planning process between regional brand, category development and sales, for the sector. Update key documents that support the planning, execution and review of Customer Marketing activity.
Bring our brand plans to life through the development and implementation of tailored retailer activations: Use shopper insights to effectively plan and evaluate shopper marketing activities. Liaise with retail media networks to brief shopper marketing activities.
Liaise with relevant marketing agencies to create artwork briefs and develop point-of-sale artwork & materials, as well as developing retailer/channel specific activations. Contributing to a sustained increase in Vinarchy's branded presence across the UK retail market including activation plans that enable improved distribution across priority brands / SKUs Create sell-in presentations & other materials required...
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