Data Science Manager, Marketing

Overview

In this role you drive advanced analytics for media strategy, measurement, and optimization, partnering with cross-functional teams to solve marketing problems. You lead data-driven initiatives that shape audiences, tests, and models at a global scale. You translate business questions into investigative work, communicate insights to executives, and guide your team to implement data science solutions that impact media investments and performance. This role blends strategic leadership with hands-on analytics to elevate Google’s marketing analytics capabilities.

Responsibilities

• Support media strategy, measurement, and optimization leveraging advanced analytics
• Partner with internal teams on experimentation, measurement, and modeling
• Identify predictors and drivers of performance to inform media plans
• Deliver customer-centric, data-driven approaches for audience building, segmentation, and testing
• Collaborate to scope, build, and deliver strategic marketing data initiatives and pipelines
• Lead and develop the team, including roadmapping, prioritization, and performance management
• Translate business problems into data science solutions and guide implementation
• Foster knowledge sharing and communicate recommendations to senior leadership
• Drive impact through cross-functional collaboration and post-implementation evaluation
• Work on data collection, insight synthesis, and action-oriented recommendations at global scale

Key requirements

• Masters degree in Statistics or equivalent quantitative discipline
• 7 years of experience using analytics to solve product or business problems
• Proficient coding in Python, R, SQL and querying databases
• Experience managing Analytics or Data Science teams (preferred)
• leadership
• strategic thinking
• cross-functional collaboration
• Marketing analytics
• Marketing Mix Modeling
• experimental design

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