Digital Marketing & Performance Manager
Truespeed · Bath, England ·
Take ownership of digital performance at Truespeed. Join our growing marketing team, turn insights into customer growth and help shape the next chapter of our expanding broadband business. Digital Marketing & Performance Manager Location: Bath Salary: Up to £50,000 per annum Contract: Full-time, permanent Working pattern: Hybrid – 3 days in the office and 2 days working from home About Truespeed We're Truespeed, and we're growing fast!
Following our second merger in just 12 months, we've expanded from a mid-sized South West broadband provider into a national, multi-brand business, now reaching more than 420,000 homes across the South West, East of England, North West and West Midlands.
It's an exciting time to join our small, collaborative marketing team, with plenty of opportunity to share ideas, take ownership and make a real difference. About the Role Reporting to the Head of Growth, you'll take ownership of our key performance marketing channels, particularly PPC and affiliate marketing, with a strong focus on turning website traffic into new customers.
This is a hands-on, data-driven role for someone who enjoys understanding customer behaviour, analysing performance and identifying opportunities to improve conversion rates. You'll improve results through smarter targeting, better landing pages, stronger calls to action and an optimised customer journey.
You'll also contribute to wider marketing strategy as our network and brands continue to grow. Key Responsibilities Own and optimise PPC campaigns, including budget management, forecasting and performance against cost per acquisition (CPA), orders and return on advertising spend.
Manage affiliate partnerships, including price comparison websites and networks, monitoring performance, lead quality, tracking and payouts. Manage regional, brand and non-brand PPC activity across our expanding network.
Optimise landing pages and customer journeys, including building and updating pages in WordPress and applying SEO best practice. Analyse website, campaign and CRM data to understand traffic sources, lead quality and customer drop-off.
Identify and deliver conversion rate optimisation (CRO) opportunities through testing, targeting and customer journey improvements. Manage external agencies and partners, ensuring activity delivers against agreed objectives.
Produce weekly and monthly performance reports with clear insights and recommendations for growth. Contribute to wider marketing strategy, including activity across our brands and customer retention. Monitor competitor activity and industry trends, sharing ideas and insights with the team.
Market data from EasyWorkClub, not from the employer
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