Head of Marketing UKI
Trend Micro · London, England ·
TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI, we're always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly. Location: London Area, United KingdomFunction: Marketing — European Marketing OrganisationReports to: Marketing Director, EuropeAbout the RoleThe Head of Marketing, UKI brings TrendAI to life in one of Europe's most competitive security markets.
Reporting to the Marketing Director, Europe, the role takes the global and regional marketing agenda and gives it a distinctly UKI expression — campaigns, events, and account programmes that put TrendAI in front of the right buyers and build genuine commercial momentum.
The UKI is this role's market to own. It sets the local plan and the pace, carries the UKI pipeline targets, decides where local investment goes, and is the voice of the UKI and Ireland inside the European marketing organisation — making sure what matters in this market shapes the wider plan.
Works closely with the local leadership team and Marketing colleagues across Europe and Global to drive growth in this key market. The north star is clear: accelerate annual recurring revenue (ARR) growth in the UK&I.This is a hands-on leadership role.
The Head of Marketing, UKI leads a high-performing team and works as part of it — happy to roll up their sleeves, get into the detail of a campaign, and set the standard others follow. It suits a marketer energised by measurable commercial impact, working with an AI-native mindset in a fast-moving market.
Key ResponsibilitiesUKI Plan & PerformanceTransform the regional and global marketing agenda into a UKI-specific strategy that reflects local market conditions and sales prioritiesOwn and deliver the UKI pipeline targets in line with overall revenue goalsTranslate and report how Marketing activity is resulting in real world results – ARR, NRR and GRRManage the UKI marketing budget, prioritising investment across segments and channels to hit those targets.
Own and report ROI on budget spendOversee execution discipline: transparent reporting, campaign calendars, budget allocation, and marketing forecasting accuracyMonitor competitive marketing activity and UKI market trends, and feed insight back into regional planningDemand Generation & CampaignsManage the design and delivery of integrated UKI campaigns in line with regional and global strategy, spanning digital, content syndication, email, paid media, and webinars plus moreOwn the UKI field marketing calendar — proprietary events, industry shows, and executive roundtablesOversees account-based marketing programmes for priority enterprise and named accounts in partnership with salesEnsures global campaign frameworks and messaging for the UKI market and buyer landscape are properly localised and adaptedOptimises with the team campaign performance continuously through testing, channel mix analysis, and audience segmentationCollaborate with our Channel team to translate campaigns to this segment to drive growth via our partnersPipeline AccelerationBuild mid- and late-stage programmes that progress open opportunities and shorten sales cyclesPartner with sales, channel sales and inside sales on lead follow-up, qualification standards, and service-level agreementsDesign sales enablement and nurture assets that support key deal stages and displacement playsMonitor funnel conversion rates stage by stage and act on bottlenecks with targeted programmesSupport renewal, cross-sell, and upsell motions within the installed baseLeadership & CollaborationLead, develop, and inspire a high-performing UKI marketing team, working alongside them as an active member of itAct as the marketing voice in the local leadership team and a trusted partner to the sales leaderRepresent UKI internally at regional and global level, ensuring local market needs are understood and met in wider marketing plansContribute and influence without authority across European and global marketing, product marketing, and communications teamsManage agency and vendor relationships to extend the team's reach and capabilityAI-Native Ways of WorkingEmbed AI-native ways of working across the team, using AI tools to sharpen insight, personalise engagement, and accelerate executionRequired Skills and Experience10+ years' experience in B2B marketing, including time in a similar demand generation and field marketing leadership role.
Knowledge of the cybersecurity landscape a significant advantageProven track record of owning and delivering pipeline targetsHands-on operator — comfortable building and running campaigns personally, not only directing othersDeep experience of integrated campaign design and event-led marketing in the UKI marketExperience of account-based marketing for enterprise and named accountsExperience of delivering local execution against a centrally set marketing strategy in a matrixed organisationExperience and understanding of Channel Marketing and delivering the company message to and via a partner ecosystemData-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impactFluency with marketing automation and CRM platforms and the reporting they enable (an advantage)Leadership experience with high social competence, including managing and developing a teamExcellent communication and presentation skills, including with senior stakeholdersTechnical understanding — able to grasp and position complex products and working landscapesGenuine enthusiasm for AI and a willingness to work in an AI-native wayWillingness and ability to travel across the UK & Ireland and occasionally in Europe as requiredAt Trend Micro, we embrace change, empower people, and encourage innovation in a connected world.
Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.