Marketing Manager

We have a brilliant opportunity to join a well-established organisation based in Wakefield, on the 41 Industrial Park. The role is full time and temporary for 12 weeks. You will work 37 hours each week, Monday to Friday, hybrid working 3 days in the office and 2 at home.

Key Responsibilities Develop and implement annual marketing strategies aligned to organisational and sector objectives Lead, plan, execute, and evaluate multi-channel marketing campaigns that attract new customers, increase engagement, and improve retention Drive qualified website traffic and generate leads for the procurement team Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels Manage the end-to-end delivery of email marketing campaigns, including planning, execution, reporting, and optimisation Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience Planning and Organising Lead extensive marketing planning to support delivery of the organisational strategy Hold full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives Problem Solving and Decision Making Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activity Ensure all marketing activity maintains the integrity of the brand and delivers a positive customer experience Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery Recommend and implement tactical and strategic improvements that support business growth and organisational objectives Strategic marketing leadership Campaign planning and execution Lead generation and customer acquisition Customer engagement and retention Content marketing and brand management Data analysis and performance reporting Stakeholder engagement and influencing skills Cross-functional collaboration Commercial awareness and revenue growth focus Project management and organisational skills Strong communicator with the ability to explain complex information clearly and confidently Influential relationship builder capable of working effectively with senior stakeholders Proactive, analytical, and commercially minded Adaptable and able to manage multiple priorities in a fast-paced environment Fluent spoken English at Level 2 (Proficient) in line with the Fluency Duty requirements under the Immigration Act 2016

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