Marketing Manager, Streaming, Broadcast & Advertising | Comcast Technology Solutions

Overview

In this role you will drive the go-to-market and storytelling for the CTS portfolio, working with product, sales and marketing to align customer needs with product value. You will shape launches, equip sales with compelling materials, and bring the CTS story to life across channels and events. You’ll engage with customers and partners at industry events, and contribute to PR and thought leadership efforts. This role blends content, insight and cross‑functional collaboration to accelerate business impact in a fast‑paced media/tech environment.

Responsibilities

• Shape product positioning and messaging that connect solutions to customer priorities and business outcomes
• Drive go-to-market planning and coordinate launch activities, audience messaging, content, and sales readiness
• Plan key events and coordinate logistics
• Create and maintain persuasive sales tools (presentations, briefs, one-sheets, case studies, white papers)
• Build CTS brand and portfolio awareness across marketing channels and touchpoints
• Develop content and integrated marketing programs across channels to support objectives
• Manage CTS participation in industry events and conferences with consistent messaging
• Support PR and thought leadership through announcements and contributed content
• Foster cross-functional partnerships with product management, sales, engineering, and external partners
• Engage with customers to capture feedback and sharpen messaging and GTM execution
• Measure performance of marketing programs and iterate for impact

Key requirements

• 5+ years in marketing, preferably in streaming video, OTT, broadcast, digital media, ad tech, or B2B tech
• Strong written and verbal communication translating complex products into customer value
• Experience developing product positioning, messaging, GTM plans, marketing content, and sales enablement materials
• Solid understanding of B2B marketing and its role in sales conversations and growth
• Collaborative, self-directed with project management across multiple stakeholders
• Experience with advertising technology, video monetization, or digital video workflows
• Familiarity with the media and entertainment ecosystem (content providers, broadcasters, operators, sports orgs, streaming services)
• Collaborative and cross-functional mindset
• Clear written and verbal communication
• Self-directed, proactive project management
• Advertising technology
• Video monetization
• Digital video workflows

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