Marketing Tech (Senior) Principal

Overview

In this role you drive the architecture and orchestration of marketing technology to optimize channel performance and fuel growth. You will partner with marketing, product and engineering to deliver scalable, data-driven solutions that improve audience insights, attribution and personalization. You ensure privacy compliance while maximizing first-party data. You’ll establish governance, enable AI adoption, and move Farfetch toward a unified customer view across touchpoints. This is a hands-on leadership role shaping how marketing tech scales in a fast-moving ecommerce environment.

Pay / Benefits

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment
• 3 days in the office, 2 days from home

Responsibilities

• Architect and oversee marketing tech integrations across paid channels, web/app analytics, CRM and personalization platforms
• Partner with marketing, product, and engineering to implement scalable solutions for improved attribution and campaign performance
• Ensure data privacy compliance and maximize first-party data for personalization
• Define governance, best practices and training to boost marketing tech and AI adoption
• Drive toward a single customer view across channels and journey stages
• Collaborate with marketing and product teams to optimize product feeds for paid and organic channels

Key requirements

• Deep expertise in marketing technology platforms (CDPs, customer analytics tools, server-side tagging, engagement and automation platforms)
• Experience in ecommerce and understanding of online consumer behavior (preferred)
• Strong technical background with REST APIs, data architecture, and marketing automation workflows
• Ability to translate complex technical concepts into business-focused strategies
• Proven ability to communicate technical concepts to senior management and drive measurable business impact
• Experience working cross-functionally with marketing, product, data science and engineering teams
• Strong problem-solving and data-driven mindset with a passion for innovation
• Experience in Search Marketing or Display Marketing is a plus
• communication
• cross-functional collaboration
• analytical mindset
• marketing technology platforms (CDPs, analytics tools, server-side tagging, automation)
• REST APIs
• data architecture

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