Martech Lead

Job Title: MarTech Lead Role Type: Contract Length: 6 weeks initial Location: Remote Summary Our client seeks an experienced MarTech Lead to turn customer and commercial use cases into a clear architecture for a complex, multi-platform marketing technology ecosystem.

Working with Enterprise Architects, Technical Architects and platform specialists, you will shape a MarTech blueprint and mobilisation priorities, balancing customer impact, business value, risk and future flexibility.

Key Responsibilities

Translate priority business use cases into capabilities, data, decisioning, activation and platform responsibilities. Apply end-to-end expertise across customer data, identity and consent, CRM, orchestration, digital experience, measurement and AI.

Shape the high-level architecture blueprint with architects and platform specialists, defining ownership, governance and guiding principles. Evaluate platforms against consistent use cases and principles, challenging vendor recommendations to ensure a coherent, vendor-neutral ecosystem.

Present clear recommendations and trade-offs to senior stakeholders, covering customer impact, value, risk and flexibility. Facilitate use-case and architecture workshops to reach defensible decisions and clarify platform responsibilities.

Assess evidence and classify questions as decide now, prove next or defer, keeping the sprint focused rather than drifting into detailed design. Define mobilisation priorities, dependencies, ownership and next steps. Required Skills Significant MarTech architecture and transformation experience in complex enterprise environments.

Deep knowledge of customer data, identity, CRM, personalisation, decisioning, orchestration, activation, digital experience, measurement and AI. Strong knowledge of enterprise CRM, cloud and data platforms, including architectural overlaps and integration.

Ability to translate business and customer use cases into architectural requirements and actionable recommendations. Sound judgement on platform placement, considering latency, data gravity, channel proximity, interoperability, reuse, consent, privacy, cost and vendor lock-in.

Ability to explain complex architecture choices clearly to senior business, product, marketing and technology stakeholders. Strong consulting

skills

structured problem solving, workshop facilitation, synthesis, executive storytelling and recommendations. Retail, loyalty, persona...

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