Optimisation Principal

Overview

In this role, you will lead global optimisation initiatives for client programs within VML Enterprise Solutions, driving growth through experimentation-led strategies. You will shape the optimisation framework, manage delivery and resources, and translate data insights into actionable growth plans. You’ll work with cross‑functional teams to scale testing and tracking, ensuring ROI and measurable impact. This leadership position offers the chance to influence global client outcomes, scale innovative practices, and contribute to a data‑driven culture.

Pay / Benefits

• discretionary bonus
• training opportunities
• competitive pension
• medical insurance
• life assurance
• family-friendly policies

Responsibilities

• Lead global Optimisation activities, directing daily operations and strategic direction for the client
• Identify and drive high-impact, growth-focused solutions after understanding the client’s business landscape
• Manage program resources, budgets, timelines, and ensure on-schedule, in-scope delivery of initiatives
• Monitor ROI, resource allocation, and throughput, with strategic forecasting and performance reporting
• Build and sustain strategic client relationships across regions
• Champion Experimentation-Led Growth (ELG) across the organisation with a robust framework
• Lead cross-functional teams to design, run, and analyse experiments driving key metrics
• Develop infrastructure for continuous testing, learning, and iteration
• Oversee technical planning and execution of optimisation programs across platforms and data layers
• Architect integrated solutions across experimentation platforms, analytics, CMS, CDP, and personalization engines

Key requirements

• Leadership and strategic thinking in complex, global programs
• Deep technical grounding in optimisation tech and platform integration
• Strong stakeholder management and executive communication
• Experience with experimentation platforms, analytics suites, CMS, CDP, and personalization engines
• Proficiency in agile/waterfall delivery, budgeting, and risk management
• Data-driven decision making with strong analytical and statistical skills
• Commercial acumen with ROI-focused forecasting and reporting
• strategic influence
• cross-functional collaboration
• mentoring and team leadership
• Experimentation Platforms (Adobe Target, Optimizely)
• Analytics Suites (GA4, Adobe Analytics, Amplitude)
• Content Management Systems (AEM, Sitecore)

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