Paid Advertising Specialist
Emmerson Kitney Sales & Marketing · South Newbald, England ·
Paid Advertising Specialist LOCATION: North Newbald, East Yorkshire SALARY: £35,000 – £45,000 (dependant on experience) Are you an experienced Paid Media Specialist who can turn advertising investment into profitable growth?
Would you enjoy taking ownership of paid media activity across both the UK and US, managing significant budgets across Google Ads, Microsoft Advertising and Paid Social? If so, this opportunity with Rhinox Group could be for you.
Rhinox Group operates within the construction equipment industry, with a strong ecommerce presence alongside dealer, fleet and wider customer activity. This is a hands-on position for a commercially minded paid media professional who understands the purpose behind each campaign, identifies opportunities for improvement and uses performance data to make informed decisions.
WHY THIS ROLE STANDS OUT Take ownership of paid media strategy, budgets and performance across the UK and US. Manage complex ecommerce campaigns across Google Ads, Microsoft Advertising and Paid Social. Shape campaign structures, product feeds, tracking and reporting rather than simply maintaining existing activity.
Work closely with Marketing, Ecommerce, Content, Design, Sales and Development teams. WHAT YOU'LL BE DOING Developing paid media strategies aligned with revenue targets, product priorities and wider marketing plans. Managing and allocating advertising budgets across platforms, markets, campaigns and product groups.
Taking primary ownership of Google Search, Shopping, Performance Max, remarketing and audience activity. Managing Meta advertising, including prospecting, remarketing, audience testing and creative testing. Exploring opportunities across platforms such as LinkedIn and TikTok where supported by a strong commercial case.
Monitoring budget pacing and moving investment towards the campaigns and products delivering profitable growth. Managing product-feed performance across Google Merchant Centre, Microsoft Advertising and Shopify. Working with Ecommerce and Development teams to resolve tracking, feed and catalogue issues.
Measuring performance using GA4, Shopify and first-party or server-side tracking data. Analysing spend, revenue, ROAS, CPA, CPC, conversion rates and product-level performance. Producing clear reports that explain why performance has changed and recommend the appropriate next steps. Su...