Performance Marketing Lead

About us PA Media Group is the UK's leading provider of trusted news, information and data services. For more than 150 years, we've played a central role in the UK media ecosystem. Today, we're evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen and PA Media Assignments into one powerful, joined-up proposition.

About the opportunity As Performance Marketing Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors.

You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability. You ensure all activity is insight-led, performance-focused and aligned to client objectives.

You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems. Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution.

You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment. You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability.

You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals. What you'll be doing Lead the development and delivery of integrated performance and discoverability strategies across key client accounts Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies Define and evolve approaches to content discoverability across search, social and emerging digital channels Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations Lead client reporting and performance reviews, providing strategic insight and forward planning Establish scalable processes, tools and ways of working that improve efficiency and delivery quality

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