Senior CRO Manager

Overview

In this role you will lead conversion optimization across digital journeys to boost lead generation, acquisition, and revenue. You’ll work with cross-functional teams in Marketing, Product, Sales, Analytics, UX/UI, and with an external strategic agency to drive experimentation and improve website and landing page performance. You will design tests, analyze user behavior, and translate insights into actionable improvements. This is a growth-focused role that blends data-driven experimentation with cross-team collaboration to shape the customer experience and business outcomes.

Pay / Benefits

• 25 days per year + 8 bank holidays
• buy/sell up to 5 days annually
• 3% employee pension with 5% employer contribution
• Vitality health benefits with no excess (Corpay covers 250)
• flexible discounts and savings
• access to online courses spanning thousands of topics

Responsibilities

• Develop and execute a CRO roadmap aligned with business goals
• Identify friction points and opportunities across websites, landing pages, forms, and campaigns
• Prioritize optimization initiatives by impact, effort, and strategic importance
• Improve conversion funnels across acquisition, engagement, and retention
• Design, run, and manage A/B tests, multivariate tests, and personalization
• Create test hypotheses from quantitative and qualitative insights
• Ensure statistical validity and robust testing methodologies
• Analyze test results and communicate actionable recommendations
• Monitor and report key metrics (conversion rate, bounce rate, engagement, lead quality, revenue impact)
• Utilize tools like GA, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory for optimization
• Conduct funnel and user behavior analysis and map customer journeys
• Develop dashboards and leadership reports
• Collaborate with UX/UI to enhance user experience and reduce barriers
• Use customer research, usability testing, session recordings, heatmaps, and surveys for decisions
• Align digital experiences with customer needs and business objectives
• Manage and coordinate with strategic agency to shape CRO strategy
• Partner with Marketing, Product, Design, Development, Sales, and Data teams to implement initiatives
• Influence stakeholders with data-backed recommendations and business cases
• Serve as internal expert on experimentation and CRO best practices
• Manage CRO and experimentation platforms
• Evaluate new technologies for testing, personalization, and optimization
• Ensure tracking and measurement frameworks are correctly implemented
• Support improvements in KPIs including website conversion rate, lead generation, CPA, landing page performance, and revenue impact

Key requirements

• 4+ years in Conversion Rate Optimization (agency or client-side)
• Proven track record of measurable improvements in conversion rates and business outcomes
• Strong analytical skills with experience interpreting complex datasets
• Experience with experimentation platforms such as Convert, Optimizely, or VWO
• Proficiency with web analytics tools including GA4, Hotjar, and Clarity
• Solid understanding of UX, user behavior, and digital journeys
• Experience working with CMS platforms and collaborating with development teams
• Strong project management and cross-functional coordination skills
• Excellent communication and stakeholder management
• Ability to work with strategic agency partners and cross-functional teams across multiple regions
• Commercial mindset linking optimization to lead generation, acquisition, revenue, and business outcomes
• communication
• stakeholder management
• analytical thinking
• Convert
• Optimizely
• VWO

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