SEO Manager SEO & AI Search
Allica Bank · London, England ·
About Allica Bank Allica is the UKs fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Allica is building out its growth function based around talented empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business.
You will get an opportunity to work with different teams across the business including product squads distribution engineers and operations to deliver on Allicas mission of becoming the UKs most recommended business bank.
We are rare amongst banks in that our senior leadership team have backgrounds at world-leading fintechs which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation.
Because we are working on one of the last untapped fintech opportunities in a new team it will mean that were often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same.
Role Description The SEO Manager is responsible for scaling Allicas visibility and customer growth across traditional search engines (e.g. Google Bing) and AI platforms (e.g. ChatGPT Google AI Overviews). This is a hands-on role that combines strategy and execution working across our Business Bank Account and Lending products.
Youll own the key SEO pillars - including technical content off-page and E-E-A-T - using AI and automation to improve productivity and results. Youll translate visibility into commercially measurable growth with the opportunity to shape and grow the SEO team as performance scales.
Principal Accountabilities Strategy Roadmap Own the SEO growth strategy and roadmaps across Technical Content Off-Page and E-E-A-T. Define what Allica should be visible for where it should be visible and how success is achieved.
Traditional Search (SEO) Ensure technical site health and performance across crawlability indexation site architecture structured data and Core Web Vitals. Own keyword strategy content gap analyses and on-page optimisations to deliver pages that rank strongly and convert.
Strengthen E-E-A-T signals across Allicas content establishing authority with both search engines and prospective customers. Build domain authority and trust through off-page SEO acquiring high-quality backlinks brand mentions and relevant citations.
AI Search (GEO/AEO) Increase Allicas presence citations and recommendation share across AI platforms (including ChatGPT Gemini Google AI Overviews Claude and Perplexity). Optimise site content schema and entity relationships to ensure AI platforms understand cite and recommend Allica effectively.
Build reporting to monitor AI citation frequency prompt positioning referral traffic and competitive share of voice. Data Measurement Own end-to-end SEO reporting including visibility traffic and commercial metrics. Own the SEO tool stack and analytics setup ensuring data accuracy and actionable insights.
AI Automation Build AI-assisted workflows to streamline content creation technical audits and data analysis. Personal Attributes Experience Skills Experience 4 years hands-on SEO experience (ideally within B2B fintech or regulated industries) with a proven track record of driving measurable commercial results.
Proven ability to build authority and trust through high-quality content entity signals and author/brand credibility. Hands-on experience optimising content schema and entities for AI platforms. Strong technical knowledge including crawling indexation site architecture Core Web Vitals redirects canonicals and structured data ( ).
High proficiency with tools such as Google Search Console GA4 Ahrefs Screaming Frog and SEOmonitor. Comfortable working directly inside CMS platforms (e.g. HubSpot) with basic HTML/CSS knowledge to implement rapidly. Strong data analysis skills using Excel SQL and/or Python as well as other analytics and visualisation tools.
Able to communicate SEO performance and recommendations to technical and non-technical audiences. Knowledge of multi-market SEO including hreflang localisation domain strategy. Mindset Working Style Analytical and data-driven - comfortable making decisions from performance metrics.
Scrappy and self-starting working with speed and autonomy. Uses AI tools and automation to enhance efficiency and results. A fast learner who thrives in high-growth fast-moving environments. Motivated by impact and passionate about helping established businesses thrive through better banking Working at Allica Bank At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do so our benefits are designed with you in mind: Full onboarding support and continued development opportunities Options for flexible working Regular social activities Pension contributions Discretionary bonus scheme Private health cover Life assurance Family friendly policies including enhanced Maternity Paternity leave Dont tick every box Dont worry if you dont have all the skills or requirements listed on the job description.
If you think youll be a good fit wed still love to hear from you! Flexible working We know the 9-to-5 isnt right for everyone. Thats why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and if we can we will do our best to accommodate.
Diversity Were a diverse bunch here at Allica with all kinds of experiences backgrounds and lifestyles. Our openness and differences make us stronger and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
Required Experience: Manager Employment Type : Full-Time Experience: years Vacancy: 1