UK - Programmatic Manager

Overview

In this role you will lead programmatic strategy and client relationships across a portfolio of programmatic and display accounts. You’ll drive growth by leveraging DV360, The Trade Desk, Amazon DSP, and related platforms, while mentoring junior team members. You’ll translate data into actionable insights and develop innovative targeting and automation approaches. This is a high-impact role in a collaborative, high-performance digital media team with a strong growth and innovation focus.

Pay / Benefits

• flexible, credit-based benefits package including healthcare
• pension contributions
• gym memberships
• performance-related bonuses
• Forward-thinking policies
• structured L&D support

Responsibilities

• Lead client communications and build trusted relationships with senior stakeholders
• Articulate programmatic performance, insights, and strategic recommendations
• Provide proactive updates on performance, risks, and growth opportunities
• Understand client objectives, audiences, competitors, and commercial priorities
• Be the escalation point for programmatic performance and strategy within accounts
• Own strategy, setup, and optimization across DV360, The Trade Desk, Amazon DSP, and other DSPs
• Ensure campaigns follow best practices in segmentation, bidding, trafficking, tracking, and creative setup
• Develop testing roadmaps to improve targeting, efficiency, and performance
• Analyze data and translate insights into actionable recommendations
• Manage budgets/forecasts to meet client KPIs (CPA, ROAS, reach, engagement)
• Stay ahead of platform updates, automation developments, and digital media trends
• Ensure QA processes across all programmatic activity
• Identify opportunities to grow accounts via budgets, channels, or new solutions
• Contribute to new business pitches with programmatic strategy and insights
• Support development of tools, data solutions, and automation for efficiency
• Lead programmatic strategy for smaller opportunities and assist on larger pitches
• Mentor and develop junior team members in programmatic skills
• Provide feedback on campaign builds, optimization, trafficking, and strategy
• Prioritize and delegate workloads effectively across accounts
• Oversee quality of work by juniors and share learnings across the team
• Support capability development through training and process improvement

Key requirements

• Strong experience managing programmatic campaigns across DV360, The Trade Desk, Amazon DSP, etc.
• Proven ability to lead programmatic strategy and deliver performance growth
• Strong analytical mindset with excellent optimization/problem-solving skills
• Confident client leadership and communication skills
• Experience mentoring junior team members
• Deep understanding of audience strategy, bidding models, and campaign structuring
• Commercial awareness with focus on account growth
• Interest in automation, AI, and evolving programmatic landscape
• Client leadership
• Communication
• Mentoring and people development
• DV360
• The Trade Desk
• Amazon DSP

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