Web Analyst
Spait Infotech ·
Key Responsibilities Analyze website traffic, user behavior, conversions, and engagement . Monitor key website and digital performance metrics such as sessions, users, bounce rate, conversion rate, and retention . Create and maintain dashboards and reports using Google Analytics 4 (GA4), Google Tag Manager, and Power BI/Tableau .
Track and evaluate website performance and identify trends and opportunities. Perform A/B testing and analyze campaign and landing-page performance. Use SQL to extract and analyze data from databases. Implement and validate website tracking and analytics tags.
Work with marketing, product, UX/UI, and development teams to improve website performance. Identify data quality and tracking issues and troubleshoot them. Provide actionable recommendations based on website and customer data.
Prepare regular performance reports and communicate findings to stakeholders. Required Skills Google Analytics 4 (GA4) Google Tag Manager (GTM) SQL Excel / Google Sheets Data analysis and visualization Basic knowledge of HTML, CSS, and JavaScript Understanding of web metrics and conversion tracking A/B testing and experimentation Strong analytical and problem-solving skills