Web & Data Analytics Executive

The Marketing and External Relations department at Edinburgh Napier University is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni.

We are currently embarking on an exciting digital transformation journey, with significant investment in the redevelopment of the University's external website and as such, have an opportunity for a Web & Data Analytics Executive to join us and play a pivotal role in this journey, supporting the successful delivery, launch and ongoing evolution of the new website's implementation.

The Role

As Web & Data Analytics Executive, you will have the opportunity to play a key role in shaping the University's digital presence, through your support with build, delivery, testing and launch of the new external website.

Working closely with colleagues across Marketing, External Relations and Information Services, you will be in an excellent position to use your knowledge of web and digital technologies to help shape and enhance the University's digital presence, ensuring the website delivers an exceptional user experience.

The role will provide you with the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate.

Your advanced understanding of Google Analytics and Google Tag Manager to manage our tagging and tracking strategy will also serve you well, as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements.

We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Data Studio to attribute performance efforts.

If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you. Please note that this is not a Web Developer role. ...

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