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What does a Sales assistant earn in London? (2026)

What employers advertise in London.

£25,000 per year, median

the midpoint of 103 advertised salaries from 52 employers, collected 26 Aug 2026 – 21 Oct 2026

about £2,100 a month

Low
£21,700
Median
£25,000
Average
£25,800
High
£30,500
Median Average
Low £21,700 High £30,500
The bar leaves out the highest and lowest tenth of advertised salaries; the darker section is the middle half.

Half of the adverts fall between £23,200 and £28,400. “Low” and “high” are the bottom and top tenth of what is advertised, not the single cheapest and dearest advert — one unusual posting should not decide either end.

How this figure was worked out

  • 103 advertised salaries, from 52 different employers.
  • Collected between 26 Aug 2026 and 21 Oct 2026.
  • Stated in the advert as an hourly rate (65), a yearly figure (35), a monthly figure (3). Hourly and monthly figures are converted to a year at 1,950 hours, so they can be compared with the ones stated annually.
  • Figures are rounded to the nearest hundred. Adverts offering part-time only are left out, because a part-time figure is not comparable with a full-time one.

These are advertised salaries, read from the text of employers’ own job adverts. They are not verified with the employer, they are not what anyone is necessarily paid, and they are not a pay survey.

Open Sales assistant jobs in London

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Sales Assistant - Entry Level Blackwater Recruitment · Full-time Trade Counter Sales Assistant Gen Tech Recruitment · from 13 £/hr Senior Sales Assistant / Supervisor Zachary Daniels · 13–14 £/hr Sales Assistant PPG · Trade Counter Assistant Driver The Plastic Centre · Full-time Trade Counter Assistant Impact Nationwide Recruitment Ltd · Counter Sales Assistant Huws Gray Limited · 39hr Full Time Sales Assistant, Kurt Geiger, Harrods Mens kurtgeiger · 32hr Full Time Sales Assistant, Kurt Geiger, Harrods Mens kurtgeiger · Casual Sales Assistant Gordons Chemists · Sales Assistant Le Creuset UK Ltd · from 14 £/hr Apprentice Counter Sales Assistant BRCK Group PLC · Apprenticeship Sales Assistant Inc Recruitment Ltd · Full-time Sales Assistant - Sports & Fitness Enthusiasts Wanted Vendora Inc · Sales Assistant (PT) | White City honeybirdette · Butchery Counter Assistant Farmer Copleys Farm Shop Limited · from 13 £/hr Butchery Counter Assistant WALTER SMITH FINE FOODS LTD · Part-time Sales Assistant - Entry Level Blackwater Recruitment Ltd · Commercial and Internal Sales Assistant Tennants Distribution Ltd · Full-time Sales Assistant - Part Time - London (M/F) sezane-3 ·