Paid Media Expert
ING Italia ·
ING Bank N.V. is looking for a Paid Media Expert Activities As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth. Responsibilities Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met. Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency Ensure tracking and measurement infrastructure is correctly implemented across campaigns Act as the technical challenger to our agency partners and push for smarter, faster delivery Work closely with peers across SEO, content and CRO to align on a shared growth agenda Work closely with key stakeholders across product, sales and brand to drive impact Required skills Experience of at least 5 in the role Ability to manage critical situations through good decision-making skills Degree in field Digital Marketing, Statistics, Economics, Engineering Knowledge of the English language Knowledge of the main performance channels including hands on experience in Search Console Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform Contract offer Working hours: Full time (37 hours per week) Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA) Starting annual base salary from: 56.000€ Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance) Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements.
That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring. The benefits of joining ING In addition to being a part of a great team, working in a fun and innovative environment, we offer: Flexible Smart Working Competitive base salaries and performance-based bonuses Meal vouchers and corporate restaurant and bar Health insurance and Accident insurance Pension fund and welfare plan Diverse cultures