Data & Campaign Analytics Manager

Data & Campaign Analytics Manager £55,000-£70,000 Mansfield - Hybrid (2 days per week) I'm hiring a Data & Campaign Analytics Manager for a well-established creative, communications, and insight business working with major national and international brands.

This is an opportunity for an analytically curious and commercially minded professional to take ownership of complex marketing, customer, and commercial analytics projects, helping clients understand not just what happened, but why it happened and what they should do next.

The role Sitting within the Insight team, you'll work across a major client account alongside a wider portfolio of projects, partnering with teams across: Strategy Client Services Creative Media Data & Insight This role goes far beyond reporting.

You'll be responsible for taking projects from brief through to recommendation, challenging assumptions, defining analytical approaches, interrogating complex datasets, and delivering insights that influence real commercial decisions.

What you'll be doing Campaign & Marketing Analytics Measure campaign, media, digital, social, and creative performance. Assess how marketing activity influences customer behaviour and commercial outcomes. Evaluate channel effectiveness and identify optimisation opportunities.

Understand what drives performance and where future investment should be focused. Customer & CRM Analytics Analyse customer journeys, behaviours, engagement, loyalty, and retention. Develop customer segmentation approaches and audience insights.

Identify opportunities to improve targeting and communication strategies. Commercial & Sales Analytics Analyse sales, transaction, and customer datasets. Identify performance trends across customers, products, channels, and locations.

Support commercial decision-making through evidence-based recommendations. Measurement & Experimentation Conduct significance testing and test-and-control analysis. Evaluate campaign impact using experimentation and measurement frameworks.

Support A/B testing and incrementality analysis. Understand causation, not just correlation. Insight & Storytelling Present findings to both clients and senior stakeholders. Translate analytical outputs into clear commercial recommendations.

Build compelling narratives that influence decision-making. What they're looking...

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