Digital Demand Generation Manager - 12-month FTC

Digital Demand Generation Manager London (Hybrid, 2 to 3 days in office) Up to £85,000 + Benefits | 12 Month Fixed Term Contract This is an opportunity to take ownership of a broad digital demand generation function within a growing technology-led business.

You'll be responsible for keeping acquisition channels, CRM activity and website performance running smoothly while working across multiple teams to ensure marketing delivers measurable commercial impact. The Company This organisation is an innovative technology business operating within the financial services sector.

They combine data, analytics and digital experiences to help customers better understand and manage their financial goals. The business has experienced strong growth and continues to invest in its marketing capabilities.

You will join a collaborative environment where marketing plays a key role in driving customer acquisition and business growth. The Role As the Digital Demand Generation Manager, you will own and deliver key acquisition initiatives across CRM, website and digital marketing channels.

Responsibilities include: Managing CRM and marketing automation activity, including campaign execution, segmentation and reporting Owning website content updates, publishing activity and optimisation initiatives Managing email marketing programmes to drive customer engagement and lead generation Tracking, measuring and reporting on marketing performance across channels Working closely with sales, marketing and technology teams to ensure seamless campaign delivery Supporting lead generation activities and improving conversion performance across the funnel Managing marketing technology platforms and integrations, including CRM and website systems Coordinating the distribution of content across web, email, social and partner channels Identifying opportunities to improve campaign effectiveness through testing, optimisation and data analysis Your Skills & Experience Strong client-side digital marketing experience with ownership of campaign delivery and outcomes Hands-on experience with marketing automation platforms such as HubSpot, Marketo or Pardot Working knowledge of Salesforce and CRM integrations Experience managing website content through a CMS and collaborating with development teams Strong analytical capabilities with experience measuring campaign performance and optimising results Experience across email marketing, lead generation and customer acquisition programmes Ability to manage multiple stakeholders and coordinate activity across different bus...

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