Digital Analyst

Overview

As a Digital Analyst you will turn how customers interact with Co-op’s websites and apps into actionable insights, guiding decisions with data. You’ll work with a range of analytics tools and partners across the business to improve digital experiences and value for members and customers. The role blends analysis, reporting, and tool optimization, requiring collaboration with stakeholders to drive evidence-based improvements. This is a mission-driven, hybrid role in Manchester that values practical data-led impact and cross-functional teamwork.

Pay / Benefits

• Annual bonus
• 28 days holiday (rising to 32)
• Pension with up to 10% employer contributions
• Onsite gym discount
• 30% discount on Co-op products
• Virtual healthcare

Responsibilities

• Analyse customer digital and online behaviours
• Produce regular and ad-hoc reports with data-driven recommendations
• Lead the implementation and optimisation of digital analytics tools (e.g. GA4, GTM, AppsFlyer, Microsoft Clarity, Contentsquare)
• Use tag management to set up event and campaign tracking
• Coach teams in using digital analytics tools

Key requirements

• Experience in a Digital Analytics role
• Experience using web analytics tools (e.g. GA4, GTM)
• Solid understanding of social media, SEO, attribution strategies, and data tools
• Strong analytical and problem-solving skills
• Good communication and collaboration skills, with ability to translate technical language for non-technical audience
• communication
• collaboration
• problem-solving
• Google Analytics 4
• Google Tag Manager
• AppsFlyer

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