Global Media Strategy Director
Spark Foundry ·
Key Responsibilities - Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends - Act as a “connector” across disciplines both internally and externally with partners and clients - Simplify client inputs to identify the critical jobs to be done with communications - Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with - Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans - Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights. - Ensure all work reflects regional nuance while staying aligned to global brand strategy - Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, typically in Powerpoint format. - Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations. - Take the lead on responding to strategy briefs and driving strategic projects. - Ensure strategy alignment and support to account, specialist and network teams. - Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns. - Responsible for leading the collaboration with creative agency partners Critical Skills - Demonstrable media planning and strategy, with international exposure. - An assured presenter, confident and collected.
Excellent communication skills are critical. - Naturally interested in people, what makes them tick and how to influence their behaviours with an ability to understand human behaviour, think laterally, problem solve, ask difficult questions. - Strong analytical skills and proficiency in media planning tools. - Simple and effective use of PowerPoint for selling through recommendations and producing guidelines. - Passionate about multi-media channel planning based on data-led insights.
A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies. - A confident multitasker, comfortable in fast paced environments. - Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders. - Keen on new challenges and able to operate in a changing and flexible environment.