Global Media Strategy Director
Spark Foundry · London, England ·
Key Responsibilities Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends Act as a "connector" across disciplines both internally and externally with partners and clients Simplify client inputs to identify the critical jobs to be done with communications Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.
Ensure all work reflects regional nuance while staying aligned to global brand strategy Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, typically in Powerpoint format.
Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations. Take the lead on responding to strategy briefs and driving strategic projects. Ensure strategy alignment and support to account, specialist and network teams.
Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns. Responsible for leading the collaboration with creative agency partners Critical Skills Demonstrable media planning and strategy, with international exposure.
An assured presenter, confident and collected. Excellent communication skills are critical. Naturally interested in people, what makes them tick and how to influence their behaviours with an ability to understand human behaviour, think laterally, problem solve, ask difficult questions.
Strong analytical skills and proficiency in media planning tools. Simple and effective use of PowerPoint for selling through recommendations and producing guidelines. Passionate about multi-media channel planning based on data-led insights.
A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies. A confident multitasker, comfortable in fast paced environments. Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders.
Keen on new challenges and able to operate in a changing and flexible environment.