Insights Lead | Advertising Effectiveness

Vertical Advantage · London, England ·

Full-timeHybrid
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55,000 - 57,500 + Bonus + EquityPermanentRef: 0London (3 x days Hybrid) | 55k-57.5k + Bonus + EquityDo you want to know why an ad works, not just whether it worked? This is a senior, client-facing research role in a fast-growing, tech-led insights business.

It suits someone who wants real influence and a visible impact. The companyOur client sits where social media, marketing and data meet. They help well-known brands and agencies around the world understand how their advertising really lands with consumers, and then turn that insight into practical steps that improve results.

The business is growing quickly and is now building out its senior insight team. The roleAs Insights Lead, you'll own a portfolio of key accounts and be their trusted advisor on research, measurement and strategy. Your job is to make sure insight drives real business decisions.

You'll also help shape how the company's research offering grows. This is a senior, hands-on role with no direct reports. You'll still have plenty of influence by mentoring colleagues and raising the quality of work across the team.

What you'll doLead advertising and brand effectiveness projects end to end, from the brief to the final presentationGo beyond the numbers to find the "why", and pull learnings together across projects into a bigger picture for each clientTurn complex data into clear stories that senior, non-technical audiences can act onBuild long-term relationships with senior client stakeholders and advise them on strategy and difficult decisionsDesign larger, ongoing research programmes and find growth opportunities with the commercial teamBe the go-to expert on research design and methodology, both internally and with clientsQuality-assure team outputs, mentor junior researchers and share best practiceHelp develop research tools, approaches and products as the business scalesWork closely with sales, product, data and marketing teamsCreate case studies and content, and represent the business at industry events and on social mediaWhat you'll bring5+ years in research, insight or measurement, ideally from a media, marketing or agency backgroundStrong quantitative research skills.

Experience in ad effectiveness or brand lift research is a big plusA track record of earning the trust of senior stakeholders across several accountsA commercial mindset, with experience scoping or selling research projectsExcellent storytelling and presentation skills, plus the confidence to challenge senior audiencesExperience mentoring or developing othersComfort with pace and change in a scaling businessA real interest in social media and digital marketing trendsWhat's on offerCompetitive salary + bonusEquity in a high-growth businessGenerous holiday allowanceHybrid working from a London officeWellbeing support and regular team socialsThe chance to shape a growing research function and make a visible impact

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