Legal Counsel - Adtech - 2-6PQE

Hydrogen Group · London, England ·

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We are partnering with a world-leading multinational sports organisation to recruit a commercial lawyer with specialised digital advertising and ad-tech expertise. Sitting within a high-performing legal team, this role will act as the key legal advisor on cutting-edge digital media initiatives, programmatic advertising partnerships, and data-driven commercial strategies across global sporting events and digital platforms.

Alongside digital and ad-tech matters, you will handle a broad spectrum of high-value commercial, media rights, and sponsorship contracts. Key Responsibilities AdTech & Digital Media: Draft, review, and negotiate complex agreements across the digital advertising ecosystem, including DSP/SSP agreements, ad servers, data management platforms (DMPs/CDPs), measurement/attribution tools, and programmatic buying networks.

Commercial Strategy: Advise commercial and digital marketing teams on the deployment of new ad technologies, targeting strategies, and direct-to-consumer (D2C) media initiatives. Data Privacy & Compliance: Collaborate closely with the wider business to ensure digital advertising campaigns, tracking technologies (cookies/SDKs), and data-sharing frameworks comply with UK/EU GDPR, PECR, and evolving global privacy regulations.

Core Commercial Contracts: Negotiate a wide range of standard and bespoke commercial contracts, including global sponsorship agreements, media production, SaaS/technology licensing, and supplier contracts. Stakeholder Management: Provide direct, pragmatic counsel to senior leadership, commercial directors, and product teams across multiple international markets.

Key Requirements Qualified Solicitor in England & Wales (or equivalent common law jurisdiction) with circa 2-6 years PQE, having trained and qualified with a highly regarded law firm. Demonstrable experience advising on digital advertising, programmatic ecosystems, and ad-tech contracts, gained within top-tier private practice or a progressive in-house media, tech, or sports environment.

Strong working knowledge of data privacy regulations (UK GDPR, ePrivacy/PECR) as they apply specifically to online tracking, consent frameworks, and ad-tech platforms. Solid grounding in general commercial contract drafting and negotiation.

Excellent communication skills with the ability to translate complex technical and legal issues into actionable commercial advice for non-legal stakeholders. A proactive, collaborative mindset with an interest in the sports, media, and entertainment sectors.

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