Senior Marketing Associate, Brand
Remitly ·
Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind.
Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation.
If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
About the Role
As Senior Marketing Associate you will support the Regional Marketing Manager in leading local marketing activity for Remitly, contributing to the strategy and owning the day-to-day implementation across the market. You will support the launch and scaling of Remitly into new markets, executing marketing programmes that build awareness, trust, and consideration among key diaspora and expat audiences.
You'll work closely with regional and global stakeholders, as well as agency partners, to deliver high impact, culturally relevant campaigns that drive growth in line with business objectives. This is a hybrid role based in our London office. It reports to one of our Senior Marketing Managers.
You Will
Support the Regional Marketing Manager in shaping and executing Remitly's marketing strategy for EMEA, working cross-functionally with Business Management, Creative, Legal, and Media teams to develop marketing plans, agency briefs, and creative executions that resonate with key diaspora and expat audiencesPartner with agencies to plan and activate above-the-line campaigns across brand channels including OOH, TV, radio, and sponsorships.
Strategically planning flighting, and channel mix to drive awareness among key diaspora and expat audiencesBuild integrated, full-funnel campaign plans that connect brand and digital activity, partnering with the in-house digital team to align messaging and strategy across the customer journeyBring strong knowledge of the local media and agency landscape to inform channel planning and media partner selectionManage influencer and creator programmes in partnership with local agencies, overseeing briefs, content delivery, and performance reporting to ensure authentic representation of Remitly across key communitiesOwn end-to-end delivery of marketing workstreams across multiple campaigns and partners simultaneously, ensuring on-time, on-brief, on-budget executionTrack and report on brand and marketing performance metrics in close partnership with analytics and consumer insights teamsSupport the management and optimisation of marketing budgets, ensuring activity is delivered on budget and spend is accurately trackedLeverage AI tools to optimise marketing output and embed into day-to-day ways of working, supporting faster and smarter execution across all work streamsYou Have:5-6+ years of marketing experience in the EMEA region, with a strong understanding of the local media, agency, and publisher landscapeProven campaign planning skills across both traditional media (OOH, radio, sponsorships) and digital channels, with the ability to manage integrated plans from brief to reportingStrong project management capability, organised, detail-oriented, and comfortable managing multiple workstreams and stakeholders simultaneouslyHands-on experience with influencer and creator partnerships, and comfort planning and attending community eventsComfort operating as the primary in-market marketing lead, collaborating closely with regional and global teams across multiple time zonesExperience in fintech, payments, or similarly regulated categories (a bonus, not essential)Fluent in English; additional languages a bonus, but not essentialOur
Benefits
Paid Vacation DaysHealth insuranceCommuter benefitEmployee Stock Purchase Plan (ESPP)Mental Health & Family Forming BenefitsContinuing education and corridor travel benefitsOur Connected Work Culture: Driving Innovation, TogetherAt Remitly, we believe that true innovation sparks when we come together.
Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week.
Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
Remitly is an E-Verify EmployerAt Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.